When I got the opportunity to work with sugru I jumped at it. I love love love trying new products and that it was the coolest invention since the DVR – I know I am impressed too. The jist of this magic squishy self-setting rubber is that you form it in your hands and shape it how you need it and then let it sit for 24 hours and it turns into this grippy, soft rubber. You can use it on a zillion different things. I call it my “fix annoying things in my house” solution.