I hope you took the chance to read all about my experience(part 1 and part 2) in High Point, North Carolina when I attended the La-Z-Boy Design Dash back in October. If you missed my room reveal you can see it here. Now as a blogger for 6 1/2 years I have gotten some amazing opportunities to work with some killer brands. I have gone on brand events, met with brand executives and have gotten plenty of sneak peeks behind the company’s curtain. I can honestly say that I have never been more impressed by a company than I was with La-Z-Boy.
It started back when I got an email from the PR company asking me to go on the La-Z-Boy Design Dash event. First of all, I am EXTREMELY picky when it comes to events. I have two little ones at home and leaving for three days simply for a posh event where companies wine and dine you hoping you will promote their brand isn’t really my style. One of the things I constantly talk about with brands is partnerships. I want a brand to believe in me as much as I believe in them. So I asked the PR rep a zillion questions, researched the La-Z-Boy company and visited two showrooms before I said yes to going. Because I know this – if I say yes to working with La-Z-Boy I say no to working with other furniture companies. I want to make sure the brand I promote is one I can stand behind long-term. I am not going to jump ship on one brand to go to a competitor. That ain’t how I roll.
Upon visiting my LZB stores I was shocked at how many design options they had. I still had in my mind the overstuffed leather recliner my dad sat in growing up. LZB is way more than recliners –they have gorgeous sofas, tables, art, pillows, and any other design essential you would need for a room. The sales associates were so kind and not pushy at all. They answered my questions and were very knowledgeable about their products – bonus! I loathe going into stores where you ask questions and they look at you clueless.
So fast forward to the LZB Design Dash event. My first impression came upon meeting Mark Bacon – the president of the company. First of all this guy had a big personality. You can tell he is social and genuinely cares about his employees. I can totally see him going into his employees’ offices and just sitting in a chair asking about their kid’s sporting events or their ailing mother. I could tell modeled from the top down was that the people who make the brand was just as important as the furniture they sell.
Check out some of their Makers videos to see what I am talking about. The whole weekend what impressed me beyond the furniture is how all the employees interacted with one another and really wanted to get to know us. Not once did any of the employees try and push their brand on us – it was all about getting to know us, what we did, and being so absolutely thrilled with the rooms we designed using their products.
Here are some amazing facts about La-Z-Boy
– They are the official furniture provider of Ronald McDonald House Charities, providing all the furniture inside the houses so that families of sick kids can stay in comfort while they care for their loved ones
– American made with over 4600 employees, 5 manufacturing plants, 6 distribution centers and over 100 retail stores.
– Been in business since 1927 – and surviving many economic ups and down due to their reputation for quality
I talked to family and friends that own La-Z-Boy furniture and I kept hearing things like “quality,” “built to last,” “the only company I will buy furniture from.” So yes, it is definitely a company I want to partner with. You will most certainly hear more about them in the future because I am really excited to showcase all that they have to offer.
And I want to allow one of you to have the La-Z-Boy experience too with a $500 gift card to shop. You can enter in the Rafflecopter widget below.